For the next seven years intermittent revolts and truces reveal his restlessness and suppressed ambitions which once again found an outlet in the great rising of 1164-5 when, Henry being preoccupied at home, Rhys seized Ceredigion and Emlyn (including the fortresses of Cardigan and Kilgerran ) and very soon re-established himself in the position from which he had been ousted in 1158 . For the remainder of his life he was able to maintain unquestioned control of these territories, and, indeed, to add to them portions of Dyfed : that he was able to do so was due to a combination of favourable circumstances. There was little to fear from Powys or Gwynedd after 1170 in which year Owain Gwynedd died; at about the same time troublesome elements among the Norman settlers of Dyfed withdrew to take part in the Irish Conquest , a development which so alarmed Henry , whose prestige following Beckett 's murder had fallen very low, that he sought Rhys 's friendship. Confirmed in his tenure of Deheubarth , created justice of South Wales , and recognized as the leading native magnate of the time, Rhys laid aside all pretensions to the regal status of his ancestors, contented himself with the reality of power, co-operated loyally with Henry , and proceeded to set the fashion among Welsh rulers of adopting Norman ways in dress and domestic manners, as well as in matters of State. At Dinefwr , the ancient capital, a castle in the new style was begun, and at Cardigan there appeared another fortress of the same kind in which the renowned ‘eisteddfod’ of 1176 was held under his auspices. He lent his patronage to the new religious orders of the time, showing his concern for the spiritual welfare of his people : Whitland enjoyed his protection, Strata Florida was virtually his creation, and Talley was his special and unique foundation.
His last years were darkened by the animosities of his sons, and by the indifference of the new administration under Richard I to the special position which he had hitherto held. Believing attack to be the surest means of defence, the old warrior resumed hostilities against his Norman neighbours, which continued to the end of his life. He d. on 28 April 1197 and was buried in the cathedral church of S. Davids . He had m. Gwenllian , daughter of Madog ap Maredudd , by whom he had eight sons (see Gruffydd ap Rhys , Rhys Gryg , Maelgwn ) and a daughter, Gwenllian , who m. Ednyfed Fychan .
Professor Thomas Jones Pierce, M.A., F.S.A., (1905-1964), Aberystwyth
Published date: 1959